You're not bad at closing.You're the twelfth agent to call the same lead.
Policy Fuel runs IUL ads for one agent at a time. When someone raises their hand, they land on your phone in real time, and they're never sold to anyone else.
For licensed IUL agents who already know how to close.
Exclusive
Every lead comes from a campaign built for you alone. There's no shared pool to sell it from.
Real-time
Leads reach you the moment they opt in, not in tomorrow's spreadsheet.
Inbound
They answered an IUL ad and filled out the form themselves. They know why you're calling.
The lead who picks up is the one nobody else has called.
Most vendors sell the same name to a dozen agents, then act surprised when nobody answers. Your close rate was never the problem. Your inputs were.
The typical lead vendor
You buy the list, you carry the risk.
- The same names sold to agent after agent
- "Fresh" leads that were called weeks before you got them
- Generic life or final expense forms passed off as IUL interest
- A great first batch, then the quality falls off a cliff
- A support inbox that answers in three business days
Policy Fuel
Built for one agent. Delivered the second they ask.
- Exclusive to you. Your campaign runs for you and no one else.
- Real-time delivery. You're the first call, not the twelfth.
- IUL-specific ads. They know exactly what they asked about.
- Your states, your criteria. Targeted to where you're licensed and who you sell to.
- A real person on the line. You talk directly to the person running your campaign.
From your criteria to a ringing phone
Setup takes a short call. After that, the leads come to you.
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Tell us who you sell to
The states you're licensed in, the clients you work with, and how many policies you want to write.
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We build your campaign
IUL-specific ads, set up for you and running for no one else.
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Leads come in live
Each one is sent to you the moment they fill out the form.
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You call while it's fresh
Speed is your half of the deal. The faster you dial, the more you close.
What agents are closing with Policy Fuel leads
Straight from the agents running them.
"Your communication is great. I've worked with a lot of vendors, but it actually feels like I'm working with a human here, and the leads have been great so far."
"The response rate on these leads has been the best I've gotten from any lead vendor, and I've tried a dozen."
"I've only worked with them for a week, but I can already see how much better they are than anyone else. All of the leads pick up the phone and are aware of exactly what I'm calling for."
These are the results of specific agents and aren't a promise of what you'll close. Your licensing, speed to lead, and sales process all play a part.
Built for agents who can already close
More leads only help if you can work them. If we're not the right fit, we'll tell you that before you spend a dollar.
This works for you if
- You're licensed and you've written IUL policies before.
- You call new leads within minutes, not hours.
- You've been burned by shared lists or a vendor that faded after the first batch.
- You want consistency month to month, not another feast-or-famine run.
It's not for
- Brand-new agents with no policies on the board yet
- Anyone shopping for the cheapest lead on the market
- Agents who let leads sit until tomorrow
Questions agents ask us
Are the leads really exclusive?
Yes. Each campaign is built for one agent, so your leads never go into a shared pool, and we never resell or pass along a lead we've delivered to you. We can't stop someone from filling out another company's ad on their own. That's why we send leads in real time, so you're the first one calling.
How fast do leads come in?
Right away. The moment someone fills out the form, the lead is sent to you. The first agent to call usually gets the conversation, so we set it up so that agent is you.
What does inbound mean?
The person saw an ad about IUL, chose to click, and filled out the form themselves. Nobody was cold-called, pulled off an old list, or talked into it. When you call, they know what it's about.
Can I choose my states and the kind of clients I get?
Yes. We only target the states you're licensed in, and we set up the campaign around the clients you actually sell to.
How do I get started?
Fill out the form below. We'll reach out, learn how you sell, and tell you straight whether we're a good fit.
Tell us about your business
Fill this out and we'll reach out soon. Want to talk now? Call or text (848) 285-5991.
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We've got your info and will be in touch shortly. If you'd like to talk sooner, call or text us.
(848) 285-5991